NLA aims to be a platform that invites participation and inspiration, where we showcase the best the Netherlands has to offer. In other words, what a small country can be great at.”
— Reinout Oerlemans, Honorary Consul LA
Showcasing the best the Netherlands has to offer at an iconic location in Los Angeles
Unite with the Netherlands on the World Stage in LA
As sport becomes a powerful platform for innovation in sustainable urban development, health, and inclusivity, Los Angeles is seizing the moment. With the FIFA World Cup in 2026 and the Olympic and Paralympic Games in 2028 on the horizon, the city is committed to building a legacy of sustainability and opportunity for its residents — and the Netherlands is ready to contribute.
NLA ‘Hub of the Netherlands in LA’ will serve as a dynamic Dutch "hub" in the heart of Los Angeles: a vibrant, multidisciplinary space where the best of Dutch innovation, creativity, and entrepreneurship converge. This unique location will host events, dining, business offices, performances, studios, retail, exhibitions, and immersive experiences showcasing innovative (sports) technologies.
The program of NLA is designed to foster trade, collaboration, knowledge exchange, and innovation, linking Dutch expertise to the possibilities offered by a global metropolis like Los Angeles. Join us on this journey from 2025 to 2028, as we build connections and create impact on the international stage. NLA is a brand that is managed by the Foundation NL Expo LA//28